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2D Code in Retail: Mastering Sunrise 2027 Efficiently and Securely

Future-proof FMCG marking with REA expertise

Packaging and product labeling are undergoing major transformation. Whether it’s 2D codes, the PPWR, or the Digital Product Passport – REA is your experienced partner for practical, cost-effective and regulation-compliant implementation. Drawing on our pharma expertise, we now support FMCG manufacturers worldwide.

2D Code in Retail
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What’s Changing – and Why Now?

With the GS1 Sunrise 2027 initiative, the traditional EAN barcode is being replaced at point of sale by 2D codes such as DataMatrix or QR. At the same time, the EU Packaging and Packaging Waste Regulation (PPWR) demands greater recyclability and traceability. The Digital Product Passport (DPP) complements this by requiring product-specific, machine-readable information.

For FMCG manufacturers, this marks a fundamental shift – affecting packaging design, line integration, and data processes. Early action enables smart, scalable solutions – often more cost-effective than expected.

Typical content and added value of the 2D Code

What 2D Codes Deliver

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1D and 2D Barcodes in direct comparison of data capacity

2D codes are more than just a replacement for linear barcodes. A GS1-compliant 2D code can carry:

  • GTIN (product identifier)
  • Best-before date (BBD)
  • Batch number or serial number
  • Material information (for recycling)
  • Link to product data (via GS1 Digital Link)

These codes increase transparency, enable automated verification, and are a key building block for circular packaging systems.

The added value of the 2D Code goes far beyond pure data storage. It opens up new possibilities in various areas and offers significant advantages for both companies and consumers.

  • Inventory management: Ensuring accuracy, overview and freshness while avoiding waste.
  • Traceability: Ensuring product authenticity and transparency to increase consumer confidence.
  • Safety: Protecting brand integrity and preventing the sale of problematic products.
  • Sustainability: Promoting recycling and circular economy to reduce waste.
  • Consumer engagement: Providing product information and interaction opportunities for consumers.
  • Improved packaging: Optimization for marketing, regulatory compliance and better user experience.

We offer cross-packaging solutions

PRIMARY, SECONDARY AND TERTIARY PACKAGING AT A GLANCE
- INCLUDING RECYCLING REQUIREMENTS AND PRINT TESTS.

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Implementation Requirements & Challenges

Introducing 2D codes affects your entire packaging process – technically, logistically, and operationally. Key aspects include:

  • Choosing the right marking technology for your materials and line speeds
  • Ensuring code quality (e.g. ISO/IEC 15415 compliance)
  • Integrating data and code content in ERP/MES systems
  • Aligning with regulatory requirements (e.g. DPP readiness)
  • Verifying readability in real-time with inline systems
The effort is manageable – as long as technical, standardization and packaging expertise is involved at an early stage.
 

The requirements are complex – but you don’t have to solve them alone. Whether you have initial questions or specific challenges: We support you with experience, clarity and non-binding advice – so that your line is fit for 2D, PPWR & more.

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REA has been a trusted partner in the pharmaceutical industry for over a decade – helping implement 2D serialization and ensuring compliance with global standards. These projects have been delivered successfully under the highest regulatory requirements.
We now bring this know-how to the FMCG sector: – German-engineered systems, developed and manufactured in-house – Full technology range: inkjet, laser, label, verification – Inline code verification according to ISO standards – Integration with ERP, MES and audit systems – End-to-end project support: from analysis to rollout.
  • Development & production in Germany
  • Integration of all common technologies (inkjet, laser, label)
  • Inline code verification in accordance with ISO standards
  • Interfaces to ERP, MES, traceability
  • Project support from requirements analysis to series production

We continuously monitor how packaging requirements develop – in terms of regulations, technology and the market. Our solutions are produced in consultation with customers, standardization bodies and partners such as GS1.

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Open technology platform

Inkjet, laser, label – tailored to your packaging, speed and layout.

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Solutions across packaging levels

From primary to tertiary packaging – including recyclable and mono-material substrates.

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Verification systems

Inline and offline code verification (ISO/IEC 15415, 15416, 29158).

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System integration & consultancy

Implementation support from data logic to print layout to QA interfaces.

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Regulatory readiness

GS1 Sunrise 2027, PPWR, DPP – we translate standards into practical execution.

The future of retail is in the 2D Code

With our expertise, we can support you in
the transformation from 1D Code to 2D Code

2D code with GS1 Digital Lin

2D code with GS1 Digital Lin

GS1 Sunrise 2027

Various product information can be provided using 2D Code. For the consumer, access to product details is increased, while retailers can increase their efficiency through accurate data and supply chain information. High first-pass reading rates of 2D retail codes, which are particularly crucial at the point of sale, can be achieved with the high resolution REA JET HRs.

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Food industry

Food industry

Marking foodstuffs

Optimize your product marking in the food and FMCG industry with innovative solutions from REA. From coding and marking systems to labelers and laser systems, we offer tailor-made technology for every requirement. Discover how 2D Codes open up new possibilities in retail and improve traceability.

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Beverage industry

Beverage industry

Marking packaging

Innovative coding and marking solutions are revolutionizing the beverage industry: from high-precision laser systems to flexible inkjet technologies and labeling technology. Find out how modern 2D Codes optimize traceability and support the retail trade.

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An overview of our solutions

REA JET

Coding and Marking systems

Coding and marking solutions with inkjet for FMCG

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REA LABEL

Label Technology

Labeler for FMCG

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REA LASER

Laser Marking systems

Laser marking solutions for FMCG

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REA VERIFIER

Code verification systems

Code verification for FMCG (verification, serialization and 1D/2D Codes)

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Good to know

PPWR

EU Packaging Regulation

The EU packaging regulation (PPWR) aims to reduce packaging waste and promote the circular economy. It stipulates that all packaging has to be recyclable by 2030. The regulation sets targets for reuse and recycling and promotes the use of recycled materials in new packaging. The PPWR applies to all EU member states.

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DPP

Digital product passport

The Digital Product Passport (DPP) is an EU initiative to promote the circular economy. It will contain information about products such as their origin, composition and recyclability. The DPP will be introduced gradually, starting with batteries in 2026, with the aim of promoting sustainability, transparency and more efficient resource management.

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FMCG

Fast Moving Consumer Goods

FMCG stands for Fast Moving Consumer Goods and refers to fast-moving consumer goods for everyday use. These include food, drinks, cosmetics and cleaning products, for example. These products stand out due to their high turnover rate. The FMCG market is characterized by large brand manufacturers and intensive marketing activities.

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Get in contact with us

OUR CONTACT PERSONS ARE ALWAYS AT YOUR DISPOSAL


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Phone

+44 1235 835446

E-Mail

info@lcmp-uae.com

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REA Elektronik GmbH
Teichwiesenstraße 1
64367 Mühltal
Germany

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